After working in just about every industry - it's been our experience that most organizations tend to grow their business using a Two - Pillar Marketing System. For most businesses their first pillar is some form of advertising to try to attract new prospects and their second pillar is their sales force to close sales.
Their sales force usually could consist of an inside sales department, outside sales representatives, manufactures representatives, distributors, independent contractors or any combination of the above. Although this is a very common model, we have found it usually is not the highest or best performing way to increase sales and profits. Not to mention, in most cases, these two areas of a business are rarely maximized to their fullest potential which also limits results and profits.
Since most of your competitors are using the exact same approach, it offers you no distinctive advantage, benefit or differentiation from your competition. Without visible differentiation the customer almost always boils it down to who has the lowest price!
Fixing your system will not only increase the number of prospects you will generate but it will triple your conversion rates, significantly increase both the dollar amount and frequency of your sales, while helping you retain your clients for a longer duration of time! Having a system of your own will allow you to reduce the number of dollars you are spending on advertising or cut your advertising budget altogether! With the right processes in place whatever advertising you do will be far more effective and you will experience much greater results for the same amount of dollars spent!
We utilize the basics: research, analysis, and strategic planning. This model has been time proven to provide the best success in the marketplace today, and in fact our client's expectations have consistently been met and exceeded when they work with us.
Let us work for you to create a business development plan tailored to your business’s needs.
We do the hard work and you reap the rewards after implementing your business strategy!
Lastly and best of all, everything we do for our clients is backed with our ironclad guarantee. Call us today to set up a meeting and in the meantime, take advantage of the free Marketing Health Check-up tool to the right and the FREE eBook.